8 Employee Advocacy statistieken voor marketing in een infographic.

Everyone Social (een Employee Advocacy tool) maakte een een infographic met 8 statistieken die gelden voor marketing. Pak hem erbij als je iemand van de marketingafdeling snel wil laten zien wat Employee Advocacy op kan leveren.

Meer statistieken, bijvoorbeeld voor sales, vind je op de website van Everyone Social.

(Klik voor een grotere versie)

Even in tekst, de volgende statistieken vind je in de infographic, inclusief bronvermelding:

  • Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup)
  • 79% of firms surveyed reported more online visibility after the implementation of a formal employee advocacy program. 65% reported increased brand recognition. (Hinge Marketing)
  • Content shared by employees receives 8x more engagement than content shared by brand channels. (Social Media Today)
  • Leads developed through employee social marketing convert 7x more frequently than other leads. (Marketing Advisory Network)
  • Earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. (Bazaar Voice)
  • Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. (McKinsey)
  • An employee advocacy program costs 1/10 of paid advertising. (EveryoneSocial)

Bron: Everyonesocial

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Stéphan Lam